Sustainability Marketing: A Global Perspective

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Sustainability Marketing: A Global PerspectiveThe new and extended Second Edition of the award winning textbook Sustainability Marketing: A Global Perspective provides a sustainability oriented vision of marketing for the twenty first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by

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one character practice sheet

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higher education

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