Social Media Campaigns: Strategies for Public Relations and Marketing

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Social Media Campaigns: Strategies for Public Relations and MarketingAuthor: Kim, Carolyn Mae Brand: Routledge Edition: 2 Number Of Pages: 210 Details: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media

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