The Hype Machine: How Social Media Disrupts Our Elections, Our Economy and Our Health - and How We Must Adapt

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The Hype Machine: How Social Media Disrupts Our Elections, Our Economy and Our Health - and How We Must AdaptNAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart thinking book about the power and influence of social media, Professor Sinan Aral shows how 'hyper socialization' has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies

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