Long Champ Dining Salon, Amarillo, Texas, 1948

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Long Champ Dining Salon, Amarillo, Texas, 1948The Long Champ restaurant opened in 1945 and was a Duncan Hines and AAA approved restaurant. It was located right in the heart of cattle country and prospered in its perfect position right on burgeoning Route 66. Promoted as being situated "Where the Plains Meet the Sea", Long Champ was known for the range and quality of its seafood offerings. As the cigar chomping fish on the cover of the menu says, "IF IT SWIMS WE HAVE IT". We are in awe of the

beautifully restored

the Cliff House could not endure the Covid lockdown and it closed on December 31st 2020

The sign was identified as the largest restaurant sign' he'd seen by writer Wes Izzard of the Amarillo Daily News

Source: British Library Board/Robana

Horseback-Riding and Casino Thrills”

Bird and game hunting was a popular pastime for the wealthy

Is Muff the owner's nickname or surname

had a retractable roof so guests could dance under the stars and also had a revolving stage

Its famous neon sign was visible from 60 miles away

the original owner and chef of the world-famous Waikiki Lau Yee Chai restaurant

by his cousin John Jacob Astor IV

Creative tension between Yee and Jot on the one hand