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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist – A Business Marketing Framework Using Science to Captivate Customers and Build RevenueISBN: 9780062206480 Harper Business, April 2016 352 pages, Hardcover Why is Jgermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then theres the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to

ISBN: 9780080443560

Publisher ‏ : ‎ Conran

From the 2015 winner of the Nobel Prize in Literature comes the first English translation of her latest work

With familiar and uncomplicated language

including his troubled relationship with his illegitimate son William

It is written for use in conjunction with standard text books on the subject

along with meaningful applications

ISBN:9781107443136

Translated by Roy Bradbury

Publisher ‏ : ‎ Human & Rousseau (Pty) Ltd

chapters that encompass microbial through landscape scales

Mixed media product | 412 pages